Brand Home Press Trip

To introduce media and influencers to the new premium rum collection from BACARDÍ, I executed a trip to CASA BACARDÍ – the brand home in Puerto Rico to showcase the brand’s nearly 156 years of history and heritage.

Going back to the brand’s roots, the goal was to inspire, educate, discover and drive desire to learn more about the worlds most awarded rum. The three-day trip provided attendees with a true taste of both CASA BACARDÍ and Puerto Rico. The one of a kind experience included a VIP tour of CASA BACARDÍ, a premium rum tasting and dinner, an excursion to Puerto Rico’s renowned bat caves, a look at the island’s rising cocktail culture and a special volunteer activity. Food & Wine, BET, Men’s Journal, Thrillist, Vibe and more joined the experience.