DIAGEO DAY NIGHT MRKT

Diageo and House of Slay—an AAPI-founded and fashion-forward collective comprised of designers Phillip Lim, Prabal Gurung, and Laura Kim, restaurateur Ezra J. William, and Tina Leung—teamed up to honor Asian American and Pacific Islander Heritage Month with a pop-up in New York's Lower East Side.

Diageo Day Night Mrkt Presented by House of Slay, brought together some of the city’s Asian designers, chefs, and creatives, with the goal of showcasing the cultural contributions of the Asian community while also educating guests through fun experiences.

Curated by the members of House of Slay, who refer to themselves as the “Slaysians,” the market welcomed over 5,000 attendees and.featured AAPI-founded brands across food, fashion, art, and music categories. Mixologist Destinee Almonte crafted libations using inspiration from various cultures (including her own Filipino background) and Diageo brands, such as Johnnie Walker, Tequila Don Julio, Tanqueray, and Smirnoff Pink Lemonade.

45k

Consumers Reached

21k

Samples Distributed

1M

Social Media impressions

447.1M

Press Impressions

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