For the unveiling of Belvedere’s new brand platform- Made with Nature, we employed a combination of a thoughtfully activities including global immersion sessions, a crafted creative mailer and an in-person experience.

A robust global influencer program that cast a diverse set of 40+ global individuals in the world of culinary, cocktail, and art with a primary focus on embracing the brand's “all-natural” stance in their everyday lives. Participating influencers and select media received a custom-tailored titled, “A Little Piece of Nature” that encouraged the brand platform dialogue of always leveraging ‘all-natural” ingredients. Participants apart of the influencer program were encouraged to set out and capture authentic and rich content that embodied “Made With Nature” and the brand purpose-driven ethos. 

To further drive awareness of the Made With Nature platform launch, product, and cocktail education with our influencer collective, a COVID safe brand immersion was held in NYC at Brooklyn Grange- a commercial (65,000 sq.ft.) rooftop farm in Brooklyn. Participating NYC area “Made With Nature” influencers were treated to a day full of activities which included a farming and beekeeping tour, farm to table luncheon, and a mixology session with US Brand Ambassador, Brian Stewart.