Booking.com teamed up with comedy sensation Kevin Hart to bring a unique and captivating project to life: the creation of a "Tiny House with Big Personality." This collaboration was meticulously curated with Kevin's active involvement throughout the entire process, ensuring that the tiny house and the partnership resonated with authenticity.

Placed strategically in the heart of Herald Square, this extraordinary tiny house provided an exceptional overnight accommodation experience for two fortunate consumers. Notably, this marked the first occasion that Herald Square had ever granted permission for an overnight stay.

By day, the tiny house transformed into the epicenter of a lively media event, hosting an array of jam-packed interview sessions. Enthusiastic consumers gathered around the perimeter, eagerly peeking through the fence to catch a glimpse of the unfolding action, generating a buzz that radiated organically.

Following the overnight stay, the park gates swung open, granting consumers the chance to explore the tiny house up close. This interactive engagement allowed people to get an intimate feel for the space and experience firsthand what made it so unique.

In the project's culmination, the tiny home was returned to its original location in Pennsylvania, where it continued to be available for booking by eager consumers. This creative collaboration showcased the power of combining celebrity influence, innovative experiences, and strategic location to create an unforgettable and shareable venture.

This activation garnered over 350 media placements totaling over 570 million media impressions.